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Gen Z's preference for streaming and digital devices has driven the growth of Connected TV (CTV) as advertisers focus on delivering personalized and authentic ads through CTV to target this generation. Gijsbert Pols of Adjust discusses how advertisers are shifting budgets towards CTV due to its advanced metrics, real-time data, and ability to engage Gen Z with tailored content, making it a key driver of advertising growth.

Progress Partners Advises ThinkTime on Its Sale to StoreForce

Chris Kelly of Upwave discusses why attention is one of the most discussed topics in marketing today, and he outlines what that attention is worth, where it leads, and why there is a need for standardization in the field.

POWNAL — Town officials expressed frustration last week at the speed of the state Department of Public Safety’s response to calls for demolition of the former Green Mountain Race Track

CEO of AdImpact Kyle Roberts discusses how television wastes ad impressions for Tier II media buyers focused on driving traffic to specific, local businesses, why this is a significant problem, and how new tech that allows for finer-tuned zip code analysis is the solution.