Campaigns into russia to communicate with russians, and really campaigns here to really get people to understand that this isn't some parochial conflict between ukraine and russia, this is vladimir putin's attack on sort of our democratic values and his attempt to create a world which is safe for dictatorship. and we all need to react to that. >> as ann describes, this is a case study, a galvanizing moment. peter, i often cite your book, i mentioned it this week. your work "nothing is true and everything is possible" looking at russia and how that propaganda machine works. is it actually worki...