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Outlook - Media agencies on the advertising market in 2024

“Digital advertising will become more challenging.” ....

France General , Mark Konig , Sam Buchanan , Duncan Owen , Tom Frazer , Nick Grinberg , Media And Advertising , Prospect Australia , Half Dome , Paris Olympics ,

Dentsu forecasts 2024 global ad spend to grow by 4.6%

The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6% growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7% vs. 2022). However ....

United States , United Kingdom , Global Ad Spend Forecasts , Gross Domestic Product , Will Swayne , Ken Lam , Prospect Australia ,

Australia's global ad spend growth to fall below global forecasts: Dentsu

Australia's global ad spend growth to fall below global forecasts: Dentsu
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Morgan Stanley , Prospect Australia , Ken Lam , Will Swayne ,

dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%

dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

United Kingdom , United States , Global Ad Spend Forecasts , Gross Domestic Product , Will Swayne , Ken Lam , Prospect Australia ,

Dentsu - 'Moderate' ad spend growth for Australia in 2024

A more moderate outlook than the latest forecasts by MAGNA. ....

Madi Goldstein , Prospect Australia ,