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Dentsu forecasts 2024 global ad spend to grow by 4.6%

The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6% growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7% vs. 2022). However ....

United-states , United-kingdom , Japan , Australia , Global-ad-spend-forecasts , Gross-domestic-product , Will-swayne , Ken-lam , Prospect-australia ,

Australia's global ad spend growth to fall below global forecasts: Dentsu

Australia's global ad spend growth to fall below global forecasts: Dentsu
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dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%

dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%
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Dentsu - 'Moderate' ad spend growth for Australia in 2024

A more moderate outlook than the latest forecasts by MAGNA. ....

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