Denstu downgrades advertising spend forecasts in Australia
Better than 2023.
Source: adnews.com.au
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Media price inflation set to skyrocket global advertising spend in 2024
A forecasting report by Dentsu predicts that global advertising spend will balloon by 4.6 percent in 2024 and peak at US$752.8 billion.
Source: marketingmag.com.au
Dentsu forecasts 2024 global ad spend to grow by 4.6%
The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6% growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7% vs. 2022). However
Source: campaignbrief.com
Senior leadership reshuffles at Dentsu APAC, as agency re-aligns to new Global Practices structure | Advertising
EXCLUSIVE: As APAC leaders Cheuk Chiang (Dentsu Creative) and John Riccio (Merkle) exit the company, Campaign speaks with Dentsu APAC CEO Rob Gilby on their departures, their new Global Practices structure, and why agency convergence doesn't have to be a sign of doom and gloom
Source: campaignindia.in
Senior leadership reshuffles at Dentsu APAC, as agency re-aligns to new Global Practices structure | News
EXCLUSIVE: As APAC leaders Cheuk Chiang (Dentsu Creative) and John Riccio (Merkle) exit the company, Campaign speaks with Dentsu APAC CEO Rob Gilby on their departures, their new Global Practices structure, and why agency convergence doesn't have to be a sign of doom and gloom.
Source: campaignasia.com