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Conor McGregor Nets Up To $600 Million In Sale Of Proper No. Twelve Irish Whiskey Conor McGregor Nets Up To $600 Million In Sale Of Proper No. Twelve Irish Whiskey Reaching a long-term agreement worth up to $600 million, the Proper No. Twelve Irish Whiskey founding team led by Conor McGregor will continue in collaboration with Proximo Spirits after it was announced this week McGregor had sold his majority share in the brand he helped found. The new long-term deal is a windfall for brand co-founders McGregor, Audie Attar, and Ken Austin. That sum, according to Austin, includes the $250 million...

Conor McGregor sells majority of Proper No. Twelve for $600 million April 27, 2021 No. 6 ranked UFC lightweight and former simultaneous UFC featherweight and lightweight champion Conor McGregor is a rich man, but the “Notorious” one just got a whole lot richer. On Tuesday, Shanken News Daily reported that Proximo Spirits acquired a majority stake in Proper No. Twelve Irish Whiskey in a deal that is valued at up to $600 million. The profiteers of this massive deal include brand co-founders McGregor, Ken Austin and McGregor’s agent and business partner Audie Attar. Proximo Spirits, a comp...

Barrels of cash: Conor sells whiskey for $600M By www.espn.com - TOP Apr 27, 2021 3:56 PM Proximo Spirits has acquired a majority stake in Proper No. Twelve Irish whiskey in a deal worth up to $600 million, both sides told the spirits trade publication Shanken News Daily on Tuesday. '); } return false; }); $('#comments .commentlist .comment-content a').attr('target','_blank'); }); On Air Now

Proximo Spirits have become the majority stakeholder in former two-weight UFC champion, ‘The Notorious’ Conor McGregor’s whiskey brand, Proper Twelve — in a deal estimated to be worth in excess of a cool $600 million. The 32-year-old Crumlin native is set to remain as a face for the brand as well as remaining in an ownership position. According to  The Mac Life, the agreement struck is considered to be a re-evaluation of a prior arrangement between the two.  Mike Keyes, the CEO of Proximo Spirits released a statement to  Shanken News Daily, claiming that the brand continues to grow...

Conor McGregor has cashed in with the whiskey brand he started after selling a majority stake in the company for an estimated $600 million.