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Many brands are reallocating ad dollars away from Twitter and toward other channels as the year’s busiest shopping season approaches.

As the holidays approach, leveraging the reach and authenticity of influencers in seasonal marketing campaigns can be a game-changer for small, growth-stage companies.

As the summer slowdown is supplanted by a busy fall schedule, agency leaders share special things their agencies have been doing to make the most of the summertime.

While AI tools are all the rage at the moment, marketers who want to leverage them to create content must understand and mitigate the risks involved.

Making conventional hard sales skills the top hiring criteria can lead to overlooking outside-the-box candidates with certain traits that may help convert prospects.