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| 12 May 2021 In an offering designed to strengthen advertisers’ ability to reach and engage audiences with a greater breadth and depth of data-driven insights, Tremor Video has launched technology to score the emotional impact of connected TV (CTV) and video advertising campaigns. Putting the launch into context, the programmatic video platform provider said that with connected TV (CTV) experiencing unprecedented growth and advertisers leveraging all-screen video strategies more than ever before, it was important that brands’ messages connect meaningfully with consumers on...

Shakespeare: Spoons set to enjoy post-lockdown rush (Getty Images) Tim Martin, the founder and chairman of the pub chain JD Wetherspoon, has outlined the company’s plans to invest £145 million in expanding and upgrading its pub estate. Over the next 12 to 18 months the 75 planned projects would establish 18 new pubs, upgrade and extend 57 of its existing pubs, and create 2,000 new jobs.  Martin said he was committed to Wetherspoon’s long-term investment and job creation programme over the next decade, but only if the UK opens up again with no lockdowns or changing rule...

Wetherspoon’s brand benefits in the lead up to hospitality reopening Tim Martin, the founder and chairman of the pub chain JD Wetherspoon, has outlined the company's plans to invest £145 million in expanding and upgrading its pub estate. Over the next 12 to 18 months the 75 planned projects would establish 18 new pubs, upgrade and extend 57 of its existing pubs, and create 2,000 new jobs. Martin said he was committed to Wetherspoon's long-term investment and job creation programme over the next decade, but only if the UK opens up again with no lockdowns or changing rules. While the pu...

Shakespeare: Jaffa Cakes set to be the talk of the town once again The humble Jaffa Cake has been a part of a number of occasionally bizarre marketing campaigns (Credit: Gary M. Prior/ALLSPORT) (Getty Images) The identity of Jaffa Cakes, Britain’s ninth favourite confectionary, has been up for debate since their introduction in 1927. In 1991, a VAT tribunal finally ruled the snacks were in fact biscuit-sized cakes.  YouGov data from 2017 shows about half of Brits agree. Some 51 per cent of the public consider a Jaffa Cake to be a biscuit, while 38 per cent say it’s a ca...