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When the ad engines change how automation works, an effective toolset can help advertisers minimize the impact.

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Google Ads new features: Five tips for your Google Ads campaigns Google Ads new features: Five tips for your Google Ads campaigns As Google adds more complexity and automation to its ad products, marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. SEISO looks at five new key actions you should focus on for successful Google Ads campaigns. Author Categories Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability and contr...

Top four SEO myths debunked: Director’s cut Top four SEO myths debunked: Director’s cut Victorious' Director of SEO highlights crucial SEO myths and dissects them to give you a clear picture of your search engine marketing efforts, expectations, and more. Author Categories SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is not a temporary or one-time adjustment — far from it. Your SEO agency, while rockstars are not superhuman. They cannot do everything for y...

3 critical PPC lessons from 2020 for a brilliant 2021 With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen. Sponsored Content: Optmyzr on January 19, 2021 at 7:00 am More The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, smart, effective PPC has literally saved brands from the brink of devastation.  But let’s face it, PPC pros have been in a near-c...