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Fear trumps anger when it comes to data breaches – angry customers vent, but fearful customers don't come back

One-third of customers will return to a hacked site without even changing their password, according to a recent study. d3sign/Moment Collection/Getty ImagesThe Research Brief is a short take about interesting academic work. The big idea When a person is notified of a data breach involving their personal information, if they react with a feeling of fear – as opposed to anger – they’re more likely to stop using the site. That was the main finding of a study I conducted with three co-authors that e ....

United States , Rajendran Murthy , Rochester Institute Of Technology , Research Brief , Xbox Live , California Consumer Privacy Act , Rochester Institute , Data Breach , Credit Card Data , Angry Customers , Data Protection , Social Media Platforms ,

MIL-OSI Global: Fear trumps anger when it comes to data breaches – angry customers vent, but fearful customers don't come back

MIL-OSI Global: Fear trumps anger when it comes to data breaches – angry customers vent, but fearful customers don't come back
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United States , Rajendran Murthy , Rochester Institute Of Technology , Rochester Institute , Research Brief , Xbox Live , California Consumer Privacy Act ,