One-third of customers will return to a hacked site without even changing their password, according to a recent study. d3sign/Moment Collection/Getty ImagesThe Research Brief is a short take about interesting academic work. The big idea When a person is notified of a data breach involving their personal information, if they react with a feeling of fear – as opposed to anger – they’re more likely to stop using the site. That was the main finding of a study I conducted with three co-authors that e