How Hawaii coffee farmers fought counterfeit Kona beans
The class-action lawsuit prompted some companies to include the percentage of authentic Kona beans on product labels.
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The class-action lawsuit prompted some companies to include the percentage of authentic Kona beans on product labels.
Kona produces some of the most expensive coffee in the world, and farmers there are protective of their highly prized goods.
Kona coffee farmers won $41 million in a class-action lawsuit that accused companies of using the "Kona" name misleadingly on their products.
On the volcanic slopes of Kona, hundreds of farmers produce one of the most expensive coffees in the world.
A testing method borrowed from geology helped farmers sue a slew of stores selling supposed “Kona” coffee.