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Son Pham, senior campaign executive at Manifest, says there needs to be substance and purpose behind brands’ support of the LGBTQ+ community.
Roland Gurney of positioning-specialist agency Treacle explains why the standard ‘pick-a-niche’ strategies aren’t right for every agency.
How did a brand in terminal decline go on to make record sales and a blockbuster movie? Mattel’s chief operating officer reveals how he pulled off the brand turnaround of the century.
If the goal is to be future-proof, then upgrading your technology suite with a privacy-first future in mind is the way forward. Google’s Alice Crawley shares the key benefits of switching to Google Analytics 4 (GA4) ahead of the July 1 sunset of Universal Analytics.
Drawing from work by brands like Fenty Beauty and Nike, James Benenson of agency Nerds Collective reiterates the importance of awareness and education for brands.