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The group CEO, MullenLowe Lintas Group and chief strategy officer, MullenLowe APAC, S Subramanyeswar, shared nuggets on the interplay of advertising, purpose, and brand evolution during the IAA Young Professionals masterclass
The new policy is announced amid growing concerns about the potential harms of AI-generated deepfakes – and other forms of digitally modified content – leading into the 2024 US presidential election.
Two days before the 2022 Fifa World Cup kicked off in Qatar, a beer ban bombshell hit, leaving Budweiser in a frothy situation. What happened next? A creative pivot, a legendary beer giveaway and an award-winning campaign from Wieden+Kennedy New York.
In what the brand claims is an industry-first, sustainable fashion label Asket will begin issuing an emissions receipt alongside its standard monetary receipts.
After a study by the IPA revealed that only 7% of women think brands and retailers are doing ‘very well’ at catering to the menopause, experts tell The Drum they’re missing out on a huge commercial opportunity.