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Responding to M&S’s bombastic Christmas ad, Hannah Rouch, CMO at Gumtree, wonders if marketers should step up and think just a little bit more sustainably at Christmas.
The campaign, created pro bono by Adam&EveDDB New York, targets Americans in their 40s and 50s looking ahead to retirement.
Nostalgia is a trusty tool of any comedian, but Maaike Kessels, a strategist at Ogilvy, believes it is time for advertisers to get nostalgic for comedy. Surely she’s having a laugh? Ads are still funny, right?
The brand sees the contributions of the rapper and self-proclaimed ‘Fashion Killa’ as key to crossing into the worlds of fashions, culture and lifestyle.
The awareness campaign promotes the idea that adults should nurture their relationship with their minds like they do their closest personal relationships.