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Southwest Airlines And GSD&M On Their 42-year Partnership: "It's A Lot Like A Marriage" - Vimarsana News

Southwest Airlines And GSD&M On Their 42-year Partnership: "It's A Lot Like A Marriage"

Welcome back to Convene. Challenge. Change., an editorial partnership between The Drum and the 4A's where we explore the foundations of successful partnerships between brands and agencies. In this installment, we take a look at the history between Southwest Airlines and GSD&M, and the secret sauce behind that partnership's longevity.

'Cancer Won't Be The Last Thing That F*cks Me': How GirlVsCancer And BBH Are Busting Taboos - Vimarsana News

'Cancer Won't Be The Last Thing That F*cks Me': How GirlVsCancer And BBH Are Busting Taboos

Sex and cancer aren’t two words typically said in the same sentence. BBH and GirlVsCancer are ready to change that.

Brave Brands: Penguin Random House And Rethink Create An Unburnable Book - Vimarsana News

Brave Brands: Penguin Random House And Rethink Create An Unburnable Book

The book, made from fire-resistant paper and bound in flame-retardant material, sold at a Sotheby’s auction for $130,000.

Spotify Print Campaign Takes Aim At Apple's Anti-competitive Business Practices - Vimarsana News

Spotify Print Campaign Takes Aim At Apple's Anti-competitive Business Practices

The audio streaming platform signals its support for the UK’s new antitrust bill – and targets Apple – in a print campaign running in national newspapers this week.

Asics Calls Out Intimidating Exercise Culture With 'A New Personal Best' - Vimarsana News

Asics Calls Out Intimidating Exercise Culture With 'A New Personal Best'

The multimedia campaign is the latest collaboration between the sportswear brand and mental health charity Mind.