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Creative and comms strategist Cate Rubenstein thinks Pinktober, the Breast Cancer Awareness month, really misses the mark. That’s speaking as a marketer and a survivor; she explains why.
Commissioners are set to acquire 27 acres of land for $200,000, but the question on everyone's mind is what this land will be used for.
As summer draws to a close and back-to-school season beckons, brands work diligently on ads for students, teachers and families — and some deserve an A+.
Disney’s reputational rankings have been tumbling for years. Impression’s Alex Kadukova analyses why, with a close look at recent controversies.
Despite the influence of sustainable advertising on consumer choices, marketers often overlook sustainability in media channel selection, says Chris Dooley (head of social impact, JCDecaux). But out-of-home advertising, particularly digital out-of-home, offers a sustainable and effective way to reach audiences while contributing to social and environmental initiatives. Here's how.