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The consumer goods multinational has introduced a new set of guidelines, created in partnership with real creators, that spell out practical ways to eliminate stereotypes from branded influencer content.
You have brands that are grounded in trust like Lego, but you have others that are waking up to the realization that they need to embed trust into their businesses at a structural level. But how is that achieved?
With football superstar Lionel Messi landing in Miami, the Argentine soccer star is helping grow David Beckham’s team into a cultural powerhouse, says James Kirkham, founder of Iconic.
Today, brands risk being the center of a social media storm for marketing that includes, or supports, the trans community. How is this affecting Pride campaigns this year?
Our culture is waking up to the differences in people's minds - and the differences in the sorts of thinking they can do and work they can create. On this episode we speak to experts with an interest in neurodiversity alongside neurodivergent creatives (and other marketers) to figure out whether the industry is doing right by its different-thinking talent, and how to make the most of this rich diversity.