The Drum | BT's Laura Dexter: Sustainability Is Still Not As High On The Agenda As It Should Be
The telecoms giant’s head of brand capabilities tells The Drum why education is key to actioning sustainable transformation.
Source: thedrum.com
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The Drum | State Of The Nation: Indonesia Is A Country Full Of Contrasts ... Or Is It?
Indonesia is a country of contrasts and paradoxes, according to Hakuhodo Indonesia's Devi Attamini. In the latest State of the Nation, Attamini shares the mindset and behaviours fueling this optimistic nation with its booming e-commerce market despite having one of the worst internet connections globally.
Source: thedrum.com
The Drum | Dating App BLK Draws Attention To 'Black Tax' In Latest 'Break The Bank' Ad
The dating app says the promotion will award 10 lucky Black singles while raising awareness about a critical issue.
Source: thedrum.com
The Drum | Winning Hearts And Minds: How To Get Buy-in On A Creative Brand Strategy
James Addlestone of performance brand agency Journey Further explains why brand marketing strategies often fail, and how to get senior leaders on-side for long-lasting creative campaigns.
Source: thedrum.com
The Drum | How To Turn Finders Into Followers: The 4 Steps To Buyer Enlightenment
How do you inspire a following of buyers to be faithful until the end? Earnest’s Colin Gentry advises you to devote your time to a four-step content strategy.
Source: thedrum.com