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P&G laundry brand Ariel is exploring the subconscious bias of gender roles with the latest iteration of its award-winning #ShareTheLoad campaign. Now, in its sixth year, the campaign explores the impact of the load to examine if laundry and relationship issues are related?
Brands need to abandon a ‘single Asia’ strategy and adopt localised product and category-relevant strategies if they wish to succeed in Asia Pacific.
Gen Z attitudes to sustainability may not be as straightforward as you thought. New research from 33Seconds’ TikTok-based eco-community reveals millennials might be leading the movement.
Bud Light’s partnership with trans influencer Dylan Mulvaney has led to a fallout with its conservative drinkers and a $5bn drop in the brand’s value. But women and young people have responded positively.
Sustainability experts tell The Drum that increased regulation is starting to weed out greenwashing, but this year’s Earth Day campaigns prove we still have far to go.