The Drum | Giffgaff Touts Itself As The Good Guy In New Brand Positioning
Giffgaff rallies against corporate apathy with a gritty ad.
Source: thedrum.com
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The Drum | A Look Back At 2022's Cannes Lions Winners: How Brands Can Prove Their Promises
With Cannes Lions around the corner, Joe Panepinto of Jack Morton looks back at last year’s winners and how their campaigns serve as promises to consumers.
Source: thedrum.com
The Drum | Volkswagen Turns A Car Into Goalposts In Fitting Tribute To Gol Range
Volkswagen has commemorated the 70th anniversary of its best-selling Brazilian brand by transforming the vehicle into goalposts.
Source: thedrum.com
The Drum | Does Your Content Promote Dialogue Around Your Brand? 10 Questions You Need To Be Asking
Creating good content can build dialogue around your brand. Take a look at the key points to cover in your brand dialogue
Source: thedrum.com
The Drum | 'I'm A Critical Friend': Cephas Williams' Plan To Improve Black Representation At Cannes
The Black British Network founder has partnered with the festival to drive greater representation of Black talent at the annual event.
Source: thedrum.com