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While the great metaverse gold rush is over, brands are still creating experiences on platforms including Sandbox and Fortnite. What do they hope to achieve?
Camden Town Brewery is launching its largest campaign yet, all to encourage beer drinkers to think beyond the usual pumps.
When we look at the executive-level talent in businesses, women are severely underrepresented. What role do female creatives play in top-level positions? Charli Edwards of LoveThat investigates.
What is an AI generated image and how can you use it in your marketing?
The outdoor clothing giant is revered for its responsible business and advertising model, but its senior marketer for Europe tells The Drum you won’t ever hear him call it a sustainable company.