The Drum | ITVX Flexes Its Transatlantic Content Chops With Bay/Watch
An unlikely collision between current UK drama and a famed US series forms the crossover promotion highlighting the wealth of content available on ITVX.
Source: thedrum.com
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The Drum | AI For Creativity: 'Brands That Ignore It Will Become Obsolete'
The rapid growth of AI has spurred an explosion of creativity – but how can marketers power up their creative flair and avoid a compliance nightmare when experimenting with new tools?
Source: thedrum.com
The Drum | Kimberly-Clark PSA Exposes Unsanitary Living Conditions In Latin America
A new initiative from Kimberly-Clark, ‘Where is the bathroom?’ forces apartment seekers and viewers alike to confront the dire conditions in which thousands of families throughout Latin America live.
Source: thedrum.com
The Drum | This Dystopian Grocery Store Imagines A World Where Water Is A Luxury
As the climate crisis continues to worsen, more than half the global population is expected to struggle to access as much water as they need by 2050.
Source: thedrum.com
The Drum | Nascar, Ad Council & Alzheimer's Association Raise Awareness Of Early Signs Of Alzheimer's
In a touching new campaign, Nascar’s Ryan Blaney shares his family’s journey with Alzheimer’s disease following his grandfather’s diagnosis.
Source: thedrum.com