The Drum | AB InBev And Dentsu Are Fronting A Campaign To Return The Benin Bronzes To Nigeria
A large number of the Benin Bronzes are held in the British Museum, with other notable collections in Germany and the US.
Source: thedrum.com
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The Drum | Kind Snacks Ramps Up Sustainability Efforts With 'Almond Acres Initiative'
The brand hopes that its new effort will plant the seeds (literally and figuratively) for its longer-term goal of sourcing 100% of its almonds from regenerative farms.
Source: thedrum.com
The Drum | Master The Dark Arts Of 'dark Social'
Curious about dark social and how it affects your brand? Read on for things you should know concerning this hidden cache of consumers.
Source: thedrum.com
The Drum | Mastercard CMO Raja Rajamannar On Why The Financial Services Giant Is Betting On Web3
Mastercard has launched a unique Web3 music-focused program as the financial services giant continues its strategy of engaging consumers with their passions via multi-sensory marketing.
Source: thedrum.com
The Drum | How Plant-based Brand GoodDot Became A Household Name In India
As the plant-based food movement gains momentum globally, India's brand GoodDot has a strong head-start, with two-thirds (65%) of Indian consumers willing to try plant-based foods. The Drum spoke to the vegan food brand about how it is positioning and marketing its brand in the hugely competitive market.
Source: thedrum.com