The Drum | Beck's Toasts 'bitter' Elders With Pro-aging Beer
The beer brand is combating ageism in the drinks market with the launch of Beck’s 70+, a beer specially formulated for mature drinkers.
Source: thedrum.com
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The Drum | Milkshake Brand Shaken Udder Rattles A Staid Courtroom Into Life
A challenger milkshake brand is shaking up its advertising with a campaign called ‘Do what makes you happy’, a clarion call for viewers to flaunt their positivity.
Source: thedrum.com
The Drum | How's Your Halo? Understanding Your Brand Perception
Charli Edwards of LoveThat explains the Halo Effect, and how it can elevate people’s attitude toward your brand.
Source: thedrum.com
The Drum | How Do You Create An Effective Instagram Content Strategy In 2023?
Unlock the potential of your brand in 2023 with the essential Instagram strategy guide. Learn how to create a winning online presence and maximize your reach on the world's most popular social media platform.
Source: thedrum.com
The Drum | Uefa Sponsor Enterprise Rent-A-Car Celebrates The Ways Fans Prepare For Mid-week Matches
Uefa Europa League sponsor Enterprise Rent-A-Car is giving fans what they want with Thursday Night Football, a mixed media campaign focused on the different ways people prepare for mid-week matches.
Source: thedrum.com