Page 43 - Rand Purpose News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The culture wars can seem all-consuming. They certainly consume corners of the advertising industry pretty regularly. For example, a recent update to the famous Netflix culture memo insists that Netflix will not "censor specific artists or voices". Addressing workers, it said “if you’d find it hard to support our content breadth, Netflix may not be the best place for you.” For The Drum's Creativity in Focus Deep Dive, Patrice Pollack of Momentum Worldwide looks at how to tread the line between free expression and respecting marginalized voices without stifling creativity.

Greenpeace campaigners have scaled the Palais, the main venue at Cannes Lions, in their latest protest at the industry’s work with fossil fuel clients.

Scott Goodson is co-founder and chief exec at ‘purpose activation’ company and creative agency StrawberryFrog. He’s also a columnist, author of two books, podcast host and investor. We sat down with him to talk frogs and dinosaurs, dependence and independence, and what agencies are for.

Audience data strategies present an ongoing struggle for the modern marketer – namely data access, identity resolution and turning insight into action, according to Nielsen’s 2022 Global Annual Marketing Report. Here, we explore what it will take for marketers to overcome them.

As Cannes Lions gets under way, LinkedIn’s vice-president of marketing solutions Penry Price says B2B creativity’s moment in the sun is finally here.