Page 47 - Rand Purpose News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Mars has inched closer than ever toward gender equality in its advertising after notching up 45% female characters across all advertising last year.

DoubleVerify has teamed up with Brian O’Kelley’s Scope3 to build out a new measurement tool designed to provide advertisers with a detailed picture of how their campaigns contribute to CO2 emissions.

As the Cannes Lions Festival of Creativity returns following two years of postponement due to the Covid-19 pandemic, global health is on the forefront of the creative industries’ minds – or at least, it should be. Claire Gillis, chief executive officer of VMLY&R Health, explains why now is the ideal time for adland to use its power for the global good.

The agency's new metaverse-based experience kicks off with a virtual recreation of Cannes Lions.

When it comes to the day that liberated some 4 million people from slavery, brands and marketers must be especially careful when delivering messages about it. United Airlines, Ancestry.com and SNIPES demonstrate how to launch Juneteenth-related campaigns the right way.