Cannes Lions Predictions: 'The Lost Class', 'Long Live The Prince', 'Save Ralph' And More
What will win at Cannes Lions this year? We asked What’s Possible Creative Studio’s managing director David Hughes for his predictions.
Source: thedrum.com
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The Drum Show: The Fall Of Adland's Irony Curtain
The Drum Show is coming to you live at 1PM GMT - on thedrum.com, on LinkedIn, and our YouTube channel. Join The Drum’s editor-in-chief Gordon Young and a panel of expert guests to discuss the most pressing marketing news of the week - live, as it happens, from our studio in London.
Source: thedrum.com
Revealed: The Winners Of The Drum Awards For Marketing 2022
Mars, Diageo and Pampers are some of the big winners at The Drum Awards for Marketing 2022 after proving the effectiveness of their amazing campaigns.
Source: thedrum.com
How Ben's Original Changed Out-of-date Image To Offer Everyone A Seat At The Table
How Ben's Original radically re-branded its out of date image to slay inequities associated with its name
Source: thedrum.com
GfK Study Identifies How 'purpose Fatigue' May Be Causing Brand Initiatives To Fall Short
The era of purpose-driven advertising may be entering a new phase according to a new GfK study, which finds that promoting social and environmental initiatives over selling products is no longer enough to win over audiences.
Source: thedrum.com