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TC+ Roundup: Forestry tech is at an inflection point - Vimarsana News

TC+ Roundup: Forestry tech is at an inflection point

Forests are worth as much as $150 trillion, according to the Boston Consulting Group, with much of the interest in them centering around carbon credits. “The hope is that improving data quality and cost-effective monitoring will help increase the value of a conserved or restored forest," writes Tim De Chant in our most recent survey of climate tech investors. In the first of a two-part series, M&A expert David Martin explains some of the unforeseen barriers that might prevent a merger from happening.

Source: yahoo.com
Femina's Fab 40: Rohini Iyer Knows Just How To Transform People Into Brands - Vimarsana News

Femina's Fab 40: Rohini Iyer Knows Just How To Transform People Into Brands

Part of Femina's Fab 40 list, Rohini Iyer is one of the most influential women in the Indian entertainment industry.

Source: femina.in
Ecosystem Thinking: How To Build Resilient Brands Amid Constant Flux - Vimarsana News

Ecosystem Thinking: How To Build Resilient Brands Amid Constant Flux

Simon Martin, founder and chief exec of in-housing agency group Oliver, shares his vision for brands as ecosystems – and marketers as the gardeners helping them grow.

How To Cultivate Community On Reddit - Vimarsana News

How To Cultivate Community On Reddit

With the advertising slowdown at Twitter and Meta, Reddit has been ready to swoop in for SMEs, but there’s a knack to the platform worth learning. Here it is.

Unraveling The Multidimensional Consumer Tapestry: The Journey To Inclusive Marketing - Vimarsana News

Unraveling The Multidimensional Consumer Tapestry: The Journey To Inclusive Marketing

Everyone says they’re striving towards more inclusive marketing, but how can we actually get there? Stephanie Dwyer of agency Coegi shares four steps for inclusivity in the complex modern customer journey.