Just Friends Co-stars Ryan Reynolds And Amy Smart Reunite For A Gin-fueled Friendsgiving
In the Aviation American Gi advert, the dynamic duo reprise their roles in the 2005 Christmas rom-com.
Source: thedrum.com
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X Sues Media Watchdog As Brands Including Apple, IBM, Pull Ad Spend: The Drama, Explained
Despite Musk’s criticism of Media Matters’ recent research, X admits in a lawsuit filed Monday against the watchdog that advertisements on X are sometimes served next to “controversial content.”
Source: thedrum.com
Orchestrating A Data Symphony To Deliver The Best Outcomes For Brands & Customers
In part four of the ‘In Concert with the Customer’ video series, leaders from Roku and Accenture Song discuss how brands can orchestrate a data symphony to stay in tune with their customers.
Source: thedrum.com
With CMO Out Amid Sagging Sales, AB InBev Appears To Be Planning Post-controversy Comeback
Experts are shocked that Benoit Garbe’s resignation didn’t come sooner.
Source: thedrum.com
Bleeding Money But Gaining Advertisers: Sphere, The Story So Far
Despite a $98.4mn operating loss in the last fiscal quarter and the sudden departure of its parent company’s CFO, the Sphere is continuing to attract brands eager to advertise on the world’s largest screen.
Source: thedrum.com