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Consultancy Gain Theory and researchers Warc have released a report on how marketing effectiveness can drive growth. Today, as the white paper launches, Jon Webb introduces the concept of foresight.
As part of The Drum’s Retail Deep Dive, we explore why a data-led, AI-driven, real-time multichannel strategy is the way forward for marketers in the retail sector to cope with constant change.
New data indicates that misinformation about the war is spreading like wildfire on the Elon Musk-owned platform. The company denies the claims, but media buyers remain wary of the brand safety risks on X.
For The Drum’s latest Deep Dive, The New Retail Landscape, we catch up with the British supermarket’s head of retail media, who tells us how it is upping its game in the space.
As budgets squeeze, the competition for customers only grows. For The Drum’s retail deep dive, No Brainer’s Lee Cullen looks at 5 brands using gamified loyalty programs to give them the edge.