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In part four of the ‘In Concert with the Customer’ video series, leaders from Roku and Accenture Song discuss how brands can orchestrate a data symphony to stay in tune with their customers.
The race is on to diversify portfolios to include the 'minerals of the future'...
Best Media Info: As per the report, Global ad spend in publishing media is set to decline by 7.7% in 2023 to $47.2 billion| Advertising News
Connected TV (CTV) offers marketers the best of both worlds; it has the direct targeting of online, as well as the reach and high ad completion rates that come with TV – which is great, but which way do you measure it?