Direct Digital, Beeswax to Simplify Multicultural CTV Ad Buys
The Black-owned ad tech group is working FreeWheel's Beeswax to make it easier to buy multicultural and general market CTV ad inventory
Source: tvtechnology.com
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Hey, cyber security industry, do you want me or not?
If you want cyber professionals, bite the bullet and invest in new workers.
Source: acs.org.au
Finding A Cross-channel Currency For CTV: 'it Won't Be Perfect, But It Will Be Fast'
Connected TV (CTV) offers marketers the best of both worlds; it has the direct targeting of online, as well as the reach and high ad completion rates that come with TV – which is great, but which way do you measure it?
Source: thedrum.com
Mothers gather in a field to SCREAM for 20 minutes to vent their pandemic-related frustration
Sarah Harmon, a therapist and mother-of-two, organized the event on January 13 at Charlestown High School. About 20 mothers attended and screamed together on cue.
Source: dailymail.co.uk