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Cookie-based targeting for the Christmas rush might be over – but there’s a new hero in town, says PMG’s Jason Hartley: AI-based solutions from big tech and media providers alike.
Luxury can be more difficult to evoke online than in the real world of shiny things. For The Drum’s retail deep dive, Unrvld’s Julien Decaudin explores how to establish a premium e-commerce experience.
‘They’re trying to create that Super Bowl effect,’ experts say of F1, which has seen an enormous spike in popularity in the US following the success of Netflix’s Drive to Survive.
People in the ad use AI to illustrate their most cherished holiday rituals, showing that technology is a tool best powered by humanity.
The Cif and Comfort owner’s president of home care brands makes clear why it is investing in ‘cleantertainment.’