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Despite a $98.4mn operating loss in the last fiscal quarter and the sudden departure of its parent company’s CFO, the Sphere is continuing to attract brands eager to advertise on the world’s largest screen.
United24, Volodymyr Zelenskyy’s fundraising platform, taps Lego artists to rebuild Ukraine’s historic landmarks brick by brick amid the nation’s ongoing war with Russia.
In this month’s edition of Convene. Challenge. Change. – an editorial partnership between The Drum and the 4A’s – we explore some of the challenges and opportunities that healthcare brand Haleon has faced since its launch in July 2022, as the world continues to reel from the financial impacts of COVID-19.
Campaign schooling the public about the correct pronunciation of its name helped triple the car maker’s brand consideration. We talk to its head of brand communications, Richard Wolfe, about the pressure he’s feeling for a follow-up.
In the campaign, Queen Latifah, Cardi B and “Milkshake” singer Kelis remind dairy devotees: don’t cry over spilt milk, or anyone who shames you for loving it.