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Its wonderful to be back. Im glad its not february this time, around just great to see everybody here. So, i am going to read you an excerpt from the book, just from the very beginning. So im not giving anything away and talk with you a little bit about why i wrote the book. Why i think this story matters, why i felt it needed to be written down. I think its important because of its eternally important qualities, and also why now, why this story at this time. Then we will have time for a q a as you heard with dr. Druker. Ok. So i will begin with the excerpt from the prelude, which is entitled,...

Monadnock Ledger-Transcript   Ralph Noon sat in a chair in the middle of a circle of a dozen Santas in a conference room at the Barbara C. Harris Camp and Conference Center in Greenfield. Noon, a graduate of the International University of Santa Claus, was teaching a class titled “Who is Santa?” for beginning Santa Clauses – men, mostly over 60, looking to break into an industry that faces a lack of supply every November to December. Noon, who is from Amesbury, Mass., and a member of the International Brotherhood of Real Bearded Santas, shared tips on when to hand out the gifts to kid...

this event hosted by the powerful city of books in portland oregon is just over an hour. >> hello. always nice to start with a hello. it's great to be here. i am thrilled to be at powell's speaking. i was last here in portland a year and a half ago to interview brian when the act actually writing the book seemed like how is this going to happen? so it's wonderful to be back. i'm glad it's not the be ready this time and it's just great to see everybody here. so, i am going to read you an excerpt from a book just from the very beginning so i'm not giving anything away. and talk with yo...