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April 26, 2021 Struggles make up a huge part of human lives. Nothing worth having comes easy. One has to put their sweat and blood to achieve something that they have dreamt of. None of the billionaires in the world right now have had a smooth journey. Every single one of them began struggling. Many hindrances and issues blocked their way from getting the ultimate success, but the never-giving-up attitude is what kept them going. Similarly, there are many people in the world that go through struggles each day to reach a milestone that they set for themselves, and one of them is Aquiles Este.Â...

Aquiles Este working at the intersection of branding and big data Aquiles Este working at the intersection of branding and big data " Your brand is what other people say about you when you are not in the room" – Jeff Bezos, CEO Amazon Agreeing to Mr. Bezos’s words, a brand is something that reflects the core idea and fundamental values behind a company. Consequently, it should be something that impresses people with its quality and reputation in the market. Businesses cannot become brands unless they change their practices and operations. Today, every business aims to transform itself int...