Ukrainian Media Agencies Unite In Call For Support From The Global Market
The Ukrainian media industry has penned a manifesto listing practical ways the global market can offer its support to Ukraine.
Source: thedrum.com
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Influence marketing becomes trendy, grows to $12 million in 2020 | KyivPost
on social media Popularity on social media pays off. Last year, Ukrainian brands invested over $12 million in the niche influence market, where popular bloggers advertise products on Facebook, Instagram, Twitch or YouTube, according to the research by the Interactive Advertising Bureau (IAB). This is the first-ever research that analyzes influence marketing in Ukraine. It includes anonymous data of fourteen Ukrainian advertising firms, including Burda Media, MediaHead and Razom Group, according to Vera Slyvinska, head of the influence marketing committee at the IAB. The influence ...
Source: kyivpost.com