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How do you explain that? >> the white house believes the president's presence at events would be divisive and counterproductive t would remind pa majority of americans don't like the bill and skeptical about the new law why they don't like it in the first place. they're keeping him behind the scenes. >> his friends would be counterproductive? i thought this was the signature piece of legislation, byron? >> absolutely. what did president obama do yesterday appear at a hospital with doctors and nurses talking about this law? no. he was in front of oil pipelines in oklahoma. he trying to put out ...

>> it's brilliant. >> the 17 minute, who watches that, what role does it play in the overall ad strategy? >> it becomes a positioning piece and really a piece for the heavy base. you use it on his re-election website. the biggest is supporters. it really sets the tone for the other advertising and he looks one thing that nobody else does and that's presidential. >> yeah. and decisive. and got rid of osama bin laden. all right, thank you so much. come back because we know they'll start heavy ads in some of the southern states. hope to see you soon. thank you. guess who's the richest man in th...

Competitive. people in these small sessions with him says he does not take any jabs at president obama, his former boss or other republicans, sticking positive but saying he wants to move the country ahead. the way one person put it to me, this is a trailer, the movie is to come. >> he has introducing to do. i guess it starts today. mike allen, thanks so much. appreciate it. >> coming up, lebron and the heat steal one on the road. in the conference finals shows by reports the team denies after round one were greatly exaggerated. birth certificate merchandise available through president obama...

And we go to extra innings. in the 15th inning, yankees with two on, a triple and then a scary scene with the next batter. chris dickerson of the yankees, wow. high and tight on the inside fastball. mike gonzalez is thrown out of the game. dickerson taken to the hospital for a cat scan. he was okay. just hit part of his helmet. yankees hold on to win 4-1 in 15. coming up on morning joe, dominique strauss-kahn resigns as head of the imf. turning his attention now to getting out of that cell on rikers island and proving his innocence. and when we come back here, we'll huddle up around the wate...

>>guest: going to a black hole of debt. but, going back to something everyone has for gotten. remember a couple of months ago, on obama's re-election website, he launched julyia, and he walked us through her life, from cradle, literally, to grave, with the help and the hand out of government. she starts out with the head start program. and she ends up on medicare. let's celebrate. because we know the individual cannot do anything without the help of government. that's what democrats and obama are saying and you are right, republicans have spent money, too, over the last decade. but we have a r...