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By Edward Devlin2021-05-19T16:06:00+01:00 The new savoury range has launched with Morrisons, Waitrose, Ocado and Sainsbury’s and already accounts for more than 50% of overall sales Healthy snack brand Real Handful has secured a six-figure follow-on funding package to support a host of new listings for its expanded product range of savoury nuts and trail mixes. The business also plans to use the money to hire more staff and launch into North America. Founded in 2016, Real Handful makes a range of snacks, trail mixes and protein bars using fruits, nuts, seeds and pulses. It is stocked by mo...

Downloads Put up your fists, potatoes! Chickpeas, fruit and corn are challenging your title as bagged snacks’ heavyweight ingredient. Better-for-you brands like Hippeas, Emily’s and Proper are squaring up to the category’s spud-based champs. And they’ve picked just the right time to do it. In the words of new report ‘The Age of Progressive Fmcg’ by Finn Communications, bagged snacks’ disruptors “are exploiting profound shifts in consumer attitudes and behaviour, such as a growing interest among consumers in healthier and more ethical product ingredients – a desire for someth...

by David Prior Snack and soup range Mug Shot has unveiled a new look, from design consultancy Brandon. Owned by Symington’s, Mug Shot had faced greater competition in the marketplace and asked Brandon to reposition the brand from a ‘better for you’ low calorie snack to a "deliciously satisfying mugful for everyday snackers". Consumer research showed that people found eating a hot snack from a mug both comforting and good for the soul – which led to the brand positioning of ‘Comforting Moments’. Brandon's new-look Mug Shot sachets Bobby Wells, Design Director at Altrincham-based Br...