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Tech giant Apple may use 'Reality' in the name and branding of its long-rumoured mixed reality headset, according to trademark applications.Three different filings show trademarks for the terms 'Reality One', 'Reality Pro', and 'Reality ...
The 'Reality One' trademark may refer to the name of the headset itself, while 'Reality Pro' may indicate a spec-boosted version that Apple has planned down the road, in line with the same 'Pro' moniker Apple applies to its higher-end devices.
According to Bloomberg's Mark Gurman, Apple shell companies recently filled out trademark applications in the US, the United Kingdom, the European Union, Canada, Australia, New Zealand, Saudi...
We may have an official naming for Apple's upcoming line of VR products and HMDs if these recent trademarks are any indication.
A 'shell company's trademark filings could be Apple locking in its AR trademarks