Nature's lost scents: Perfumes made to replicate extinct plants provide an olfactory glimpse into the past
“Meet Invisible Woods: a clean, refreshing scent revived from extinct flower DNA,” beneath an image of “origin flower” Wendlandia angustifolia. A quick search revealed that this plant had been presumed extinct, until one popped up in a 1998 survey of its natural habitat in Tamil Nadu, India. Invisible Woods is not really “revived,” but “reimagined,” using clues from ancient flowers and the tools of biotechnology.
Source: geneticliteracyproject.org