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How can you stay up-to-date with industry trends and insights? - Vimarsana News

How can you stay up-to-date with industry trends and insights?

From having breakfast with a TED Talk to reviewing historical data for market analysis, here's how to stay up-to-date with industry trends.

Influencer Marketing - first, catch your influencer... - Vimarsana News

Influencer Marketing - first, catch your influencer...

How do various platforms and channels line up as vehicles to empower influencer marketing?

Why Marketers Should Shift to Revenue Marketing - Vimarsana News

Why Marketers Should Shift to Revenue Marketing

In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term.

In 2022, should B2B content marketers focus more on advertising? - Vimarsana News

In 2022, should B2B content marketers focus more on advertising?

Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing to do in 2022? For the answer, columnist Samuel Scott interviewed the person who created the term ‘mental availability’, professor Jenni Romaniuk of the Ehrenberg-Bass Institute.