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"I began creating the white picket fence life I thought I wanted. We even started homeschooling. If I was going to be home all day anyway, why not?"
Unpacking the influx of ultra-conservative content creators, tradwives and stay-at-home-girlfriends
TikTok’s “For You” page recommendation algorithm propels users who interact with “tradwife” content — which promotes “traditional values” and rigid gender roles — down far-right conspiracy theory rabbit holes. Media Matters coded and analyzed 327 recommended videos after exclusively interacting with tradwife content and documented what happened. We found TikTok’s recommendation algorithm rapidly populated our FYP with conspiracy theory content and fearmongering, which made up nearly one-third of all videos served to the FYP.
"I began creating the white picket fence life I thought I wanted. We even started homeschooling. If I was going to be home all day anyway, why not?"
Tradwives are women who voluntarily give up their careers and independence to become traditional housewives. | Pulse Nigeria