The unstoppable rise of Tradwives
Unpacking the influx of ultra-conservative content creators, tradwives and stay-at-home-girlfriends
Source: marieclaire.co.uk
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STUDY: Tradwife influencers are quietly spreading far-right conspiracy theories
TikTok’s “For You” page recommendation algorithm propels users who interact with “tradwife” content — which promotes “traditional values” and rigid gender roles — down far-right conspiracy theory rabbit holes. Media Matters coded and analyzed 327 recommended videos after exclusively interacting with tradwife content and documented what happened. We found TikTok’s recommendation algorithm rapidly populated our FYP with conspiracy theory content and fearmongering, which made up nearly one-third of all videos served to the FYP.
Source: mediamatters.org
I Survived Christian Patriarchy—the Tradwife Trend Is Hauntingly Familiar
I thought I'd left that oppressive world behind, but now I see the #tradwife trend on social media, and it's bringing everything back.
Source: newsweek.com
The Rise and Fall of the Trad Wife
Sophie Elmhirst on the influencer Alena Kate Pettitt, an early leader of the controversial trad-wife movement—which promotes womens’ domesticity—on social media.
Source: newyorker.com
Stay-At-Home Mom Says She's Raising Her Daughter To Become A Traditional Wife
In a TikTok video, a mom named Jasmine Dinis is raising her daughter to become a "traditional wife" who "depends on a man."
Source: yourtango.com