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The powerful advert every parent of a teen girl needs to see Dove has launched a powerful new ad campaign urging parents of teen girls to have #TheSelfieTalk Updated Sign up here! When you subscribe we will use the information you provide to send you these newsletters. Your information will be used in accordance with ourPrivacy Notice. Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice It's a problem every parent of a teen girl worries about - and now a powerful new ad campaign has been launched which all young girls and their parents must see. Dove has produced the...

The Drum reporter Imogen Watson rounds up the latest creative campaigns and creativity stories. Also available in your inbox every Thursday as The Drum's A Week in Creative email briefing. Sign up here. EA Sports’s Channel 4 Diversity Award-winning ad focuses on a lack of British Asian professional footballers Welcome to A Week in Creative, your one-stop-shop for creative news. This is an extract from The Drum Creative Briefing, which you can subscribe to here if you’d prefer it in your inbox once a week. And, after counting up the votes, the pick of this week is an absurd ad by Filipino ...

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite! In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online for...

Dove tackles self-esteem and heavily-edited selfies in latest campaign Created by Ogilvy and directed by Benito Montorio, the 60-second film highlights the dangers of retouching apps and their impact on young women 23/04/2021 7:49 am Unilever-owned Dove has renewed its fight against unrealistic beauty standards with a new campaign that highlights the damage caused by heavily-edited selfies on social media. At the heart of the campaign is a 60-second film directed by Benito Montorio, called Reverse Selfie. The brand says it’s a sequel to its hugely successful 2006 campaign ad Evolution, wh...

In a time before digital, glossy photoshopped ads in women’s mags were condemned for their part in generating a dangerously idealized definition of beauty. Today young girls face the same problem. Claiming that by the age of 13, 80% of girls distort the way they look online, beauty brand Dove is on a mission to tackle the issue of real beauty standards in a digital era. It’s using its platform to highlight the widespread damage caused by the trend of heavily edited selfies. Created by Ogilvy, ’Reverse Selfie’ features a young girl locked into the artificial world of social media. We ...