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The marketplace. I think we need to deal with them upfront, in a very honest manner. What are your companies doing to restrict advertising to children . Weas i mentioned briefly, adopted a policy that we got from the pope Tobacco Control act that the audience be at least 85 adult. We also self regulate. In the years that has led up to this regulation we only advertise programming that would have a predominant adult audience, whether that be on television or in print. Thank you. Youre going to be a very good person, as you are anyway. She is committee chair, and she is here. Thank you. Youre a ...

That appeals to children and things of that sort in accident responsible to show and ecigarette that looks almost exactly like a combustion cigarette in a Television Ad, is that responsible . I believe that it is. For most smokers if you ask them what an Electronic Cigarette is they think it is a complicated device with a lot of wires and it was important to communicate there could be as close as possible to the product they were currently using and that would make it easy as possible transit transmission transition to a new habit. For an adult who knew that. For a kid who is looking at that t...