Rhett Barney News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Hi everyone. Im j. J. Ramberg and welcome to your business, the show dedicated to helping your Small Business to grow. The whole point of having a brand and a logo to go with it is to make sure your business doesnt get confused with anyone elses. What happens when you are accused of violating another companys i. P. Even if you never intended to . One thing, you may end up receiving a cease and desist letter. Thats what happened to two businesses on the west coast who received those notices and could have lost everything. Santa cruz is a Northern California beach town with a reputation for grea...

Hire someone to help you out. >> that's exactly right. i guess my counsel generally is how much is at stake? if you're doing a complete rebrand, if you're naming your company, coming out with a whole new line of products that you're invested in and you're going to invest a lot of money, that's when you should similarly invest more money in the preparation. if you're doing something off the cuff and you're not investing anything maybe it doesn't make sense to spend as much on an attorney. you have to feel that out as a business owner. absolutely. >> rhett barney thank you for shining more light...

hi everyone i'm jj ramberg and welcome to "your business." the show dedicated to helping your small business grow. the whole point of having a brand and a logo to go with it is to make sure your products don't get confused with anyone else's. that's why there are laws around trademarks and other intellectual property. whats when you are accused of violating another company's ip even if you never intended to. one thing, you may end up receiving a dreaded cease and desist letter threatening expensive litigation. that was the case with two businesses on the west coast who received those...

Attorney. for the second one if you're naming a company, definitely hire someone to help you out. >> i guess generally how much is at stake? if you're rebranding coming out with a whole new line of products, that's when you should similarly invelvet more money in the preparation. you know if you're doing something off the curve and you're not investing anything then it doesn't make sense. you have to feel thal out as a business owner. >> rhett barney thank you so much for shedding light on this. i know it was a scary situation. >> yeah, thank you very much. there are many ways to attract cus...

Frustrating. i consider myself fairly intell subsequent and i missed this. >> it's gone. i'm not going to dwell. it's not going to benefit me. you certainly do not ever want to be in a situation those business owners were in so let's dive into the subject a little bit more. rhett barney is an attorney at lee man & hayes. great to see you, rhett. >> hi how are you doing? >> you know what scares me about this piece is there's some obvious violations of someone else's ip right, so i wouldn't start a computer company and name it apple. but in these two cases it was relatively subtle, i think, fr...