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/PRNewswire/ -- Zefr, the global leader in brand safety and suitability technology, proudly announces the promotion of Jon Morra as its new Chief AI Officer....
The rapid growth and public interest around generative AI – alongside a shifting social media landscape – will present new challenges for marketers.
Take it from Joao Paulo, who manages the infamous Gutter Bar, where many an evening ends at the advertising industry’s annual meeting on the French Riviera: Cannes is back. “It’s much more busy than two years ago,” Paulo said, with 2,000 or so people stopping by each night and some staying until 6am. “They’re more excited than usual.” The flowing rose at the bar matched the broader — at least outward — tone of the Cannes Lions Festival. After a two-year hiatus, executives were happy to mingle on the sunny La Croisette boulevard and beaches this week. However, an undercurrent ...