Why do hot dogs come in packs of 12 and rolls in packs of eight?
We should be capable of selling equal quantities of hotdogs and hotdog buns in the grocery store. For more than a century, Americans have been downing dogs. Yet to the bemusement of barbecuers, the buns come in eight packs, and the dogs never match up. Heinz has had enough. "We've seen our fans through social media express their outrage about the bun-to-hot-dog ratio issue for years, and we know there must be a better way," says Daniel Gotlib, Heinz's associate director of brand building and innovation. "As the iconic condiment that has been making hot dogs complete for over 150 years, ...