Most trusted brands: A compound of personal experience and public perception
BY Jasmine Giuliani ON 22 February 2021 4 min read In the uncertainty and disarray experienced at the height of the pandemic, brand trust – and distrust – became important deciding factors when making a purchase. Marketing speaks with brand expert Karl Treacher about the top trusted brands in Australia. The results of the recently released 2020 Roy Morgan Risk Report highlighted the most trusted and distrusted brands in Australia during COVID-19. The data, collected from 10,000 Australians, ranked Woolworths and Coles at the top of most trusted brands in the country. This was...